OBJECTIVE OF THE REQUEST FOR PROPOSAL (RFP)

The objective of this RFP is to select a qualified and experienced digital communication agency to design and implement a nationwide, high-impact digital awareness and storytelling campaign that:

• Raises awareness of outsourcing and digital & gig work opportunities

• Positions EDGE as a credible pathway to dignified employment

• Inspires young women (urban and peri-urban) to explore outsourcing careers

• Builds sustained national digital reach and engagement
  

Primary Awareness Target:
Young women and men aged 15–35, with deliberate focus on:

• Young urban women

• Peri-urban women with digital access

• Disadvantaged youth (Person’s with Disabilities, Refugees and Displaced People)

• First-time job seekers and gig-curious youth
  

Scope of work

The selected marketing agency will be responsible for developing and executing a comprehensive awareness campaign to achieve the stated goal of raising awareness of outsourcing industry career opportunities among 1,000,000 young people (15-35) nationwide for Hybrid Designs’ EDGE Program initiative.